Winning the Internet

Friday Linx: Gift wrapped edition

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Friday Linx will be a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend.

Onto the links!

Twitter got a brand new look this week and a lot of new features. Here’s a rundown on what’s changed.

But if you’re looking to advertise on Twitter, prepare to break out the checkbook. This post outlines the cost of gaining new followers. Our verdict: your advertising dollars are probably better spent elsewhere right now.

Not to be outdone, Google+ introduced what looks to be a cool feature called Ripples.

Colorlines brings us a smart piece on the new digital divide.

If you’re looking for a gift for your favorite organizer, this book on Newsjacking looks to be worth checking out. We may dig in and write more about it later.

As we approach the end of the year, our thoughts turn to year-end fundraising drives. This post at Frogloop has some interesting stats on how online giving has changed in the last 10 years.

And looking beyond to the new year, it’s time for resolutions. You might think about the skills of your communications team and how you can build them. Or you might resolve to get organized and find an editorial calendar solution that works for you. Either is likely to be a better bet than hitting the gym.

Have a great weekend!


About Raven Brooks

Executive director of Netroots Foundation and Netroots Nation.

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