Winning the Internet

Friday Linx: Day the LOLCats died edition

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the big news was much of the Internet “going dark” to protest SOPA/PIPA, so our video this week is only fitting. You’ll also find items on activism, Google+, branding, Pinterest, testing and training opportunities below.

Onto the links!

During the SOPA/PIPA protest this past Wednesday, Clay Johnson gathered a lot of smart people via webcast to talk about being an effective activist. He distilled that down to these lessons and promises to post videos next week.

It’s becoming obligatory that we post at least 1 Google+ link, this week the news is that Google claims 90 million users. No indication as to how many of those are active. For reference that’s a little over 1/10 the size of Facebook, which measures active users at 800 million.

File under good advice: decide how you’re different, be it, and forget the rest. Finding your voice as an organization and sticking with it is something we always advise people to do. So consider this article food for thought.

I have a design crush on Pinterest’s user interface, but I’m far from sold on it as being a platform worthy of your time. So with that big caveat, Frogloop actually has an excellent post about about how your cause might approach using it. If you find you’ve got spare time and you’re performing well on other networks it doesn’t hurt to experiment.

Don’t take this infographic from Dan Zarrella as the gospel, BUT do give this some thought and consider setting up some tests for your organization. This varies widely depending on your membership base, some organizations we work with get great pickup on weekends and evenings and others don’t. The only way to know if it’s right for you is to test it out.

Some interesting training/learning opportunities coming up include:


About Raven Brooks

Executive director of Netroots Foundation and Netroots Nation.

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