A big thanks to our friend Allyson Kapin, principal at the Rad Campaign, blogger in chief at Frogloop. Her post includes an infographic and description of why donors give money to charity. Something we all need to know!
A few of the high points:
Of the top five reasons people give, #1 is that they felt a personal or emotional connection.
Of the top channels people donate through, #1 is that they donate when they check out at a grocery store.
And of the biggest US charities people donate to, #1 is the United Way.
A great read and resource – worth the read!
Check it out.