Winning the Internet

Facebook announces Timeline for pages

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

It’s been long speculated that Facebook would be announcing Timeline for pages and possibly other goodies today. AllFacebook has a good post on what’s new with some screen shots. You can actually go check this out now and start building timelines for any pages you administer. They’ll be rolling out to all pages on March 30th, so you do have to dig into this.

The official Facebook page about this feature now has some good info and examples you can check out. Some of the key features are:

  • Pinned posts keep important stories at the top of a page timeline for up to seven days.
  • The new administration panel makes it easy for page administrators to track their performance and to respond to private messages from people.
  • Larger stories, milestones, and page timeline. The new page design allows page owners to tell richer stories through bigger photos and milestones that can include a date and other content.

We’re most excited about that last bullet point because it holds the potential to allow us to easily tell the story of how Netroots Nation has evolved and even the story of the netroots as a whole if we’d like to. The timeline interface is well suited to visual storytelling and makes that history approachable for new people just discovering our work.

But of course we have a lot of questions too, like what do you do with all those Facebook posts you created to promote more mundane subjects or to keep your feed top of mind? As an individual you probably didn’t concern yourself with this question, if you even did anything sophisticated with your timeline.

So what we’ll be doing over the next several weeks is building out the timeline for our page and documenting the process. Once it’s published we’ll share the results with our readers here in the hope that it’ll help you approach your pages in a strategic way as well. In the meantime if you have suggestions or insights please feel free to share them in the comments.


About Raven Brooks

Executive director of Netroots Foundation and Netroots Nation.