Winning the Internet

Google Grants: A guide to AdWords for non-profit organizations

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Google Grants LogoAre you trying to figure out how to get Google Grants up and running for your non-profit organization? Do you currently have an account, but want to learn how to optimize it and spend more of your $10,000 a month budget? Check out these posts for tips on doing just that:

Google Grants: Is it worth the time?
If you’re still deciding if your organization has time for Google Grants, this post can help you make that important decision.

Google Grants in less than an hour
If you’re a small to mid-size non-profit organization with limited time to spend setting up your AdWords account, the secret is to limit the time spent on setup and maintenance. This guide will walk you through setting up your account in under an hour, step by step.

4 ways to get more out of Google Grants
This post includes detailed descriptions for implementing the following tips to get more out of your Google Grants account, as suggested by an AdWords expert:

  • Change the delivery method to Accelerated
  • Setup conversion tracking
  • Clean up your account
  • Expand your keywords

Google Grants: Troubleshooting your AdWords account
If your account is up and running, but could be performing better, check out these tips for troubleshooting some of the most common issues, including:

  • Your ads aren’t showing
  • Your click-through rate (CTR) is low
  • You can’t spend the $10,000/month budget

Also, check out our latest posts about Google Grants.


About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.

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  1. […] Google Grants: A guide to AdWords for non-profit organizations Are you trying to figure out how to get Google Grants up and running for your non-profit organization? Do you currently have an account, but want to learn how to optimize it and spend more of your $10,000 a month budget? Check out these four posts for tips on doing just that. […]

  2. […] Google Grants: A guide to AdWords for non-profit organizationsFeb 9, 2012 – […]

  3. […] Google Grants: A guide to AdWords for non-profit organizationsFeb 9, 2012 – […]