Winning the Internet

Friday Linx: Existential Henri

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. Below you’ll find items on Facebook tabs, Google Analytics goals, website tips, online marketing mistakes, and a social media posting guide.

This video’s been gaining views as Henri’s third video was recently released. Check out this existential kitty’s YouTube premier:

Onto the links!

Allyson Kapin talks about how engagement on Facebook tabs has been declining since the launch of Facebook Timeline. If you’re thinking about developing a custom Facebook tab you should definitely check out this post. This kind of development can be expensive, and may not be worth it anymore.

In the last Friday Linx we suggested checking out Lunametrics’ two part series on Google Analytics Goals. They just released Part 3, which focuses on using Events as goals. Again, this post offers solid, easy to follow recommendations. (If you missed parts 1 and 2, they’re worth a look too.)

Kelley Jarrett offers 10 Steps to a More Effective Nonprofit Website on NTEN’s blog. Part 1 touches on audience and the homepage. Part 2 dives into mission and imagery.

Katya Andresen pulls together a nice summary of the top online marketing mistakes and outlines how to avoid them.

Finally, Top Nonprofits released the following guide, outlining best practices for posting to social media. It’s worth a look (and perhaps printing out and hanging over your desk).

Social Media Posting Strategy Free Download Image1


About Melissa Foley

Melissa is the New Media Program Director for Netroots Foundation and Lead Mentor for New Media Mentors. She aims to use her business school background and nonprofit experience to teach organizations to use new media tools strategically.

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