All week I’ll be writing about my key-takeaways from my last year as a mentor for New Media Mentors. Today’s insight is all about rolling up your sleeves: Creating a killer new media program takes hard work. This post digs into the requirements of a solid new media program: strategic thinking, appreciation for messaging, an eye for opportunities, commitment to timeliness, regular measurement and analysis.
For the last year I’ve been on a quest to figure out what it takes to turn an organization’s new media program into a successful one. I’ve mentored seven incredible organizations as part of our New Media Mentors program, and have learned a ton in the process. All this week I’ll be publishing my key take-aways from our pilot.
My first one’s a doozy: Focus on ROI, not new toys
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. Today’s post includes my favorite cat video of all time and items on measuring pins to Pinterest from your site, Kony 2012, the new Facebook Causes, and conducting a professional photo shoot on the cheap.
This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. You’ll also find items on Facebook’s new Timeline for pages, Google+, donate buttons, and making things go viral.
Think about the last time you posted something on Facebook for your organization or cause. Did that post get you any closer to achieving your organization’s goals? If you’re having trouble answering that question, this post is for you! If you’d like to work more strategically, this exercise could be a big help.
