Archive by Author

Psychological warfare with Facebook ads and Google AdWords

There may be times that you want the opposition to have a certain impression of your organization or campaign. Perhaps you want to make sure they see a campaign you’re running, or you want it to look like you’re spending more money on the campaign than you really are. You can do this with Facebook and Google AdWords ads. This post explains how.

Comments Off on Psychological warfare with Facebook ads and Google AdWords Continue Reading →

Why I don’t care about Pinterest

After several months of watching ambitious groups and social media gurus experiment, I’ve come to the conclusion that Pinterest can’t be used effectively by most organizations – at least not yet. In this post, I’ll tell you why.

2 Comments Continue Reading →

Top tools for video editing

Are you interested in creating videos for your nonprofit organization or cause, but unsure about what kind of tools you need? This post discusses the available video editing tools. Today, there’s truly something for every budget and skill level.

Comments Off on Top tools for video editing Continue Reading →

Google Grants: A guide to AdWords for non-profit organizations

Are you trying to figure out how to get Google Grants up and running for your non-profit organization? Do you currently have an account, but want to learn how to optimize it and spend more of your $10,000 a month budget? Check out these 4 posts for tips on doing just that.

3 Comments Continue Reading →

Google Grants: Troubleshooting your AdWords account

All week we’ve been talking about Google Grants—if it’s worth it, how to get your account up and running quickly, and how to get more out of your account. Today’s post is about troubleshooting your AdWords account.

If your account is up and running, but could be performing better, check out these tips for troubleshooting some of the most common issues.

Comments Off on Google Grants: Troubleshooting your AdWords account Continue Reading →

4 ways to get more out Google Grants

Today’s post is for folks that are interested in spending some time optimizing their Google Grants account.

I recently attended a Nonprofit Teach-In at Google’s Mountain View campus. Below are the four biggest take-aways from that conversation.

1 Comment Continue Reading →