Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the conversation was dominated by Facebook IPO talk and the biggest PR fail in a long time, read our take here. You’ll also find items on Google+, creating good videos, building a blog following, fundraising, and training opportunities below.
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
We published our first case study yesterday (in case you missed it, you can check it out here), and we would love to publish more. This is where you come in! If you’re interested in sharing your organization’s or client’s work with us, please contact me at melissa(at)netrootsnation.org.
TechSoup is doing something pretty cool that you should know about. They’ve got a digital storytelling challenge going on that’s one part competition and one part professional instruction. Storytelling is the secret sauce to being successful with video in your work. You don’t need the most expensive camera on the market and you don’t need to be a pro if you can tell a story.
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?
Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.
This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.