Have you thought about your email template lately and how it may be affecting clickthrough performance for mobile users? No? Check this piece out to get started with mobile email templates with a hat tip to responsive web design and the quirks of coding HTML templates for email.
When it comes to measuring success, most of us mean well but struggle to consistently find time to look at results or have trouble bringing fresh eyes to the reports we review regularly. This is why I am a firm believer in the semiannual report.
The New Media Mentors program is built on a foundation of core beliefs. Over the last two weeks we shared five of those beliefs with you. Here’s a quick recap in case you missed them. We believe that these principles are at the core of any solid social media or new media program.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the big news was much of the Internet “going dark” to protest SOPA/PIPA, so our video this week is only fitting. You’ll also find items on activism, Google+, branding, Pinterest, testing and training opportunities below.
When you’re a non-profit organization election years don’t have the same zing and excitement that they bring to political professionals and journalists. In fact it makes it even more challenging to keep communicating with people about the issues you’re dedicated to. Because of your tax status you can’t get on board and support or oppose candidates and you have to lawyer up and tread carefully in issue communications. The journalists and influencers you normally like to reach are obsessed with campaign minutiae and the latest gaffes.
The folks at e.politics have a great piece up discussing how you can prepare yourself to be effective during election cycles. But these tips really apply all year.
Why do donors give? Allyson Kapin at Frogloop has a good post up with some recent research.
