I love to play the slots on social networks. All it takes is coming up with something timely, juicy or clever (not always easy…), posting it to Twitter, Facebook, Stumbleupon or other platforms and then watching how many likes, shares, re-tweets, clicks or other responses I get. (Ta da. They really like me!)
But in the bigger scheme of things the numbers really don’t mean that much. (Damn.) When it comes to new media, it’s not just size that matters. Think: impact.
Let’s face it: mechanically posting articles to your organization’s Facebook or Twitter profile is easy. Many of us do it because we feel we need to post something, and posting something dry and descriptive is quick. The problem is these social media posts often read more like mission statements than fun updates. And we all know mission statements are boring. While they’re integral to defining your organization’s goals and strategy, they’re not usually written in a tone that’s engaging and approachable.
Friday Linx will be a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the “$%#@ People Say” meme collides with the Internet’s other big obsession, cats! We’ve got blogging, video, Google+, Google Analytics, Facebook and training opportunities below.
When you’re deciding whether to invest time in a new social network, you should be asking yourself not only whether your audience is there, but are they engaged? Ignite Social Media dug into the latest ComScore data and found some interesting data.
Deciding how to measure your social media efforts can be a frustrating undertaking. Number of likes? Number of followers? Level of engagement? Which measures are right for you?
Believe it or not, these measures are virtually meaningless. In fact, all measures are meaningless—unless they are tied to your goals.
