Fact: You are the worst predictor of what content will go viral in the world. Learn how to optimize your headlines and content, double your Facebook fans and increase user engagement. Steal our secret recipe to get larger shares. We’ll tell you all the counter intuitive things we learned, like why “Republican” tests better than “GOP” in headlines, why pretty design actually hurts sharing and how to leverage partnerships to get your organization on the top of the social sharing heap.
For too long, progressives have been on the defensive when national defense is concerned. But no longer. President Obama has one of the strongest records on national security and foreign policy of any president in recent memory. As a result, the Left is suddenly seeing national security as a winning campaign issue.
It’s time for progressives to engage security voters. This post highlights three reasons you should consider blogging on national security in 2012.
While grassroots marketing efforts are moving online, there are still lots of things we do to enact change and create awareness offline. Unfortunately, it’s really difficult to understand how well these are working when it comes to driving traffic to our website.
Is it a radio campaign, a mailer, word of mouth? You may want to throw your hands in the air when it comes to traffic offline traffic, but don’t give up home, because there is a way!
Text messaging is already the de facto way our society communicates. Since people are already communicating with each other over text, shouldn’t that be how you’re reaching them too? More and more groups are realizing that a mobile campaign can be a simple and effective way to build a list of supporters and reach them with targeted, relevant information.
In this post, I’ll step through why a mobile campaign is an important part of your outreach strategy.
What’s the difference between slacktivism and online actions that are actually meaningful? In this Netroots Nation 2012 preview, trainer Jason Rosenbaum describes how a good theory of change is critical to making an online campaign impactful and successful.
Netroots Nation 2012 is just around the corner! This year we’ve got thirty training sessions from some of the nation’s most talented activists and experts. As we countdown to NN12, we’ll be giving you a preview of what you can expect at the conference by publishing blog posts from some of our trainers.