Ever wonder if what you’re doing is worth it? If you’re spending money on marketing, some simple math can help you determine if your efforts are worthwhile or a big waste of time.
Nonprofits and causes rarely have extra money to spare, so it’s important that we spend the money we do have wisely. Calculating return on investment (ROI) can help you evaluate your paid marketing program and decide how to best spend your money in the future.
This week I’m sharing two of my biggest take-aways from the third cohort of New Media Mentors—a program designed to help nonprofits make their online organizing work more strategic, effective and efficient.
Today’s post gets at how organizations manage online work internally: To maximize effectiveness, being realistic about resources is critical.
It’s hard to believe, but we just wrapped up the third cohort of the New Media Mentors program! We’ve worked with a total of ten organizations now and with every new cohort we learn more about how to create change within an organization.
This week I’m sharing two of my biggest take-aways from cohort three. First up is a big one: When creating internal change, executive involvement makes a huge difference.
One of the easiest ways to grow your email list is also one of the most commonly overlooked—tightening up the signups on your website. It may not sound sexy, but it works! Here are four tips for making the most out of the work you’re already doing on your website.
Twitter hashtags are a great way to join a conversation. Here’s how to find ones best suited for your campaign or organization.
