Groups eligible for the program are selected based on the following criteria:
- The organization has working and functional technology infrastructure in place including website, database and outreach programs
- The organization has at least one full-time communications staff member who can participate in the mentorship
- The senior management and board are committed to growing the organization’s new media capacity
- The organization is a 501(c)3 non-profit
Potential mentees may be eligible for an “in-kind grant” or a partial scholarship. Paid services are also available.