In case you haven’t seen it, Greenpeace is running a pretty cool campaign that any organization could replicate. This post breaks down Arcticready.com and details how your organization can run a similar campaign.
Text messaging is already the de facto way our society communicates. Since people are already communicating with each other over text, shouldn’t that be how you’re reaching them too? More and more groups are realizing that a mobile campaign can be a simple and effective way to build a list of supporters and reach them with targeted, relevant information.
In this post, I’ll step through why a mobile campaign is an important part of your outreach strategy.
What’s the difference between slacktivism and online actions that are actually meaningful? In this Netroots Nation 2012 preview, trainer Jason Rosenbaum describes how a good theory of change is critical to making an online campaign impactful and successful.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week marked the 1 year anniversary of the Arab Spring and Twitter decided it’d prevent it from happening ever again. You’ll also find items on Facebook, fundraising and training opportunities below.
Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the big news was much of the Internet “going dark” to protest SOPA/PIPA, so our video this week is only fitting. You’ll also find items on activism, Google+, branding, Pinterest, testing and training opportunities below.