Tag Archives: Activism

Saving daylight: 3 easy ways to save time while organizing online

Daylight Savings was on Sunday and it got me thinking about saving time. In honor of Sunday, here are three easy things you can do to save time while doing online organizing.

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Can Your Org Jump on Rapid Response Opportunities?

For most advocacy organizations, the easiest way to build an email list is by running a popular petition campaign. Most of the time these are rapid response campaigns that involve jumping on the news or a hot topic.

Is your organization setup to take advantage of these kinds of opportunities? This post guides you through the process of developing a rapid response action plan.

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How to grow your list with effective online advocacy

The dirty little secret is that a lot of online advocacy doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So how DO you make your action more effective? Here are some online advocacy best practices to follow.

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Optimize Your Facebook Headlines For Petitions

What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.

You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.

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Steal this idea: Articready.com

In case you haven’t seen it, Greenpeace is running a pretty cool campaign that any organization could replicate. This post breaks down Arcticready.com and details how your organization can run a similar campaign.

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NN12 Preview: Winning Wireless

Text messaging is already the de facto way our society communicates. Since people are already communicating with each other over text, shouldn’t that be how you’re reaching them too? More and more groups are realizing that a mobile campaign can be a simple and effective way to build a list of supporters and reach them with targeted, relevant information.

In this post, I’ll step through why a mobile campaign is an important part of your outreach strategy.

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