In the wake of Change.org’s change to their advertiser policy, many organizations are still looking for alternatives to tools they can use to build their email lists. Today Clint O’Brien, Vice President of Business Development at Care2 talks about how nonprofits can use Care2, and the company’s advertising policies.
It’s pretty common these days for organizations to use petition sites such as Change.org, Care2 and SignOn.org to grow their email lists. Sites like these allow organizations to reach new audiences and add people to their lists who are interested in their issue and may become active supporters or donors. In today’s post we’re going to take a closer look at the cost to acquire email addresses with these sites.