Tag Archives: Communications

Friday Linx: Bromail edition

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. Well, the cats are on strike this weekend. So we bring you Jon Stewart instead. Below you’ll find items on Code Academy, Communications, Email, Benchmarking reports, and the best meme to hit the Internet this week.

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Strategic campaign planning: A how-to guide

This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.

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How the Internet Beat SOPA and PIPA: Advocacy in a Networked World (Part 2)

On Jan 18, 2012, the web pulled off a much-publicized and widely coordinated protest campaign to oppose SOPA and PIPA by “going dark.” The effort, which included participation by notable web giants such as Google, Mozilla, Craigslist, and Wikipedia, was aimed at building public opposition to 2 proposed anti-piracy bills that were moving through Congress – the Stop Online Privacy Act in the House of Representatives (SOPA) and the Protect Intellectual Property Act (PIPA) in the Senate. This is the second post in a two-part series that breaks down this mindboggling and precedent setting win.

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How the Internet Beat SOPA and PIPA: Advocacy in a Networked World (Part 1)

On Jan 18, 2012, the web pulled off a much-publicized and widely coordinated protest campaign to oppose SOPA and PIPA by “going dark.” The effort, which included participation by notable web giants such as Google, Mozilla, Craigslist, and Wikipedia, was aimed at building public opposition to 2 proposed anti-piracy bills that were moving through Congress – the Stop Online Privacy Act in the House of Representatives (SOPA) and the Protect Intellectual Property Act (PIPA) in the Senate. This is the first post in a two-part series that breaks down this mindboggling and precedent setting win.

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Who wants to hang out with a mission statement?

Let’s face it: mechanically posting articles to your organization’s Facebook or Twitter profile is easy. Many of us do it because we feel we need to post something, and posting something dry and descriptive is quick. The problem is these social media posts often read more like mission statements than fun updates. And we all know mission statements are boring. While they’re integral to defining your organization’s goals and strategy, they’re not usually written in a tone that’s engaging and approachable.

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