Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.
In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.
It’s that time of the year again—fundraising time! Many organizations do about half of their fundraising during this part of the year, so this is definitely something worth spending time on. As you’re working on your appeals, here are a few tips to keep in mind to raise as much money as you can.
For most advocacy organizations, the easiest way to build an email list is by running a popular petition campaign. Most of the time these are rapid response campaigns that involve jumping on the news or a hot topic.
Is your organization setup to take advantage of these kinds of opportunities? This post guides you through the process of developing a rapid response action plan.
If you work in the social change space, you’ve almost certainly heard of the Ladder of Engagement. This post walks you through the process of creating a Ladder of Engagement snapshot – essentially a report that shows where your supporters fall on the ladder right now.
