$10,000 a month in free advertising. That’s what Google offers nonprofits through their Google Grants program. If you hit the limit, you can apply to receive $40,000 a month in free advertising. Sounds too good to be true, doesn’t it? This post explores the question Is Google Grants worth it?
Google’s grant program represents both a terrific opportunity for non-profit organizations and a source of confusion and frustration for most of them. It sounds pretty easy on the surface, Google is giving you $10,000 a month in ad words and you can increase that to $40,000 a month if you’re consistently using the $10,000 up. It can be quite difficult to spend even a fraction of that $10,000 if you don’t employ the right strategies.