Ever wonder how your organization’s new media program compares to other nonprofits’? Three benchmarking reports were just released that can help you answer that question.
Tag Archives: Measuring results
Social tracking with Google Analytics
Did you know that you can use Google Analytics to track social engagement on your website? It’s true!
The latest version of Google Analytics includes new social reports that you can use to measure social interactions on your website. “Social interactions” include clicks to your Facebook or Twitter page, Likes on a particular page or blog post, etc.
Google Analytics: Fun with advanced segments
Do you know how to use Google Analytics to see how a subset of your visitors are using your website? It’s easy with Advanced Segments! Today’s post details how to create an Advanced Segment and highlights some of my favorite Advanced Segments.
What are you measuring?
In today’s ever changing communication landscape, you should liken your social media efforts to building a house. You’ll create your blueprint (social, web, mobile, etc), amass your tools (Twitter, Facebook, Pinterest, Flickr, YouTube and FourSquare), and finally, bring your rulers and leveler (outcome and output measurements).
By definition, output measurements measure those that are tangible and concrete, but social media is about engagement. How do you measure that?
Case study: The most bang for the blast w/PAN
If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?
Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.
This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.
The semiannual report—an enlightening experience
When it comes to measuring success, most of us mean well but struggle to consistently find time to look at results or have trouble bringing fresh eyes to the reports we review regularly. This is why I am a firm believer in the semiannual report.
Netroots Nation 2013
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