Tag Archives: NN14 Training

Influencing public policy in the digital age: Legal rules for using social media

Can a c3 lose its tax status over a careless Tweet? What happens when a politician likes your organization’s Facebook page? In this interview Isaiah Castilla talks about the rules you need to follow when using social media, blogs and email as part of your advocacy toolkit – the topic of his upcoming Netroots Nation training.

Comments Off on Influencing public policy in the digital age: Legal rules for using social media Continue Reading →

Master Facebook ads, BSD Tools, Salsa, NGP VAN, Nationbuilder, plus Google AdWords & Analytics

I am very excited to announce that we’re bringing even more trainings to Netroots Nation this year. This year we’re upping our game and piloting a Master Class program – a special training program focused on the specific tools that organizers use every day.

We’ve asked the tool providers to lead training sessions designed to help intermediate users become power users. Our goal is to help organizers like you become more efficient and effective. The lineup includes sessions on the following tools: Facebook Ads, BSD Tools, Salsa, NGP VAN, Nationbuilder and Google Analytics & Adwords.

Comments Off on Master Facebook ads, BSD Tools, Salsa, NGP VAN, Nationbuilder, plus Google AdWords & Analytics Continue Reading →

Power mapping and persuasion: The keys to building coalitions and making change

Movement building and making progressive change fundamentally begins with mapping key influencers, persuading people to join you and managing your database. In this interview Kate Maedar talks about targeting people with political-social influence and leveraging low-cost online/offline tactics and “social norms” to activate a community/electorate – the topic of her upcoming Netroots Nation training.

Comments Off on Power mapping and persuasion: The keys to building coalitions and making change Continue Reading →

You’re invited: The marriage of policy and organizing

Often, the policy world is disconnected from the work organizers do on the ground. This interview with Jessica Adair touches on how communications teams can build bridges between the two worlds, and elevate issues to mainstream and online media – the topic of her upcoming Netroots Nation training.

1 Comment Continue Reading →

Level up: A graphic design primer

So you want to do graphic design work but don’t know where to begin? In this interview Candice Dayoan of 50+1 Strategies and Chris McNeil discuss their upcoming Netroots Nation training that will touch on the basics of color theory, fonts (what is kerning, anyway?), composition and more importantly, the best way to keep your skill set up with this ever-evolving art.

2 Comments Continue Reading →

The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.

In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.

1 Comment Continue Reading →