As we continue to explore alternatives to Change.org we’ve got something exciting to share with this week’s interview with ControlShift Labs. One factor in Change’s success is they allowed regular people to start petitions on issues important to them and run those campaigns with an authenticity professional organizers usually can’t match. What ControlShift Labs does [...]
Tag Archives: Online organizing
Experts speak: Testing tips from an internet insider
Expert and practitioner of analytics and testing, Jim Pugh, shares his insights and knowledge in our latest interview from the field. This is great advice – not to be missed!
Strategic campaign planning: A how-to guide
This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.
How Komen flushed their brand in 24 hours
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
Hey is that a Digital Strategy or a Digital Tactic in your pocket?
Last week I wrote a post about smart digital strategy built on strong partnership and common goals between online and offline programs. The post started off with a list of common requests made to digital teams that are “not digital strategy”.
Comments from friends and readers got me thinking about that “not digital strategy” list and wondering why those requests are so common. I started pondering the difference between effective ‘digital strategy’ versus ineffective ‘digital tactics’.
Newsjacking the SOTU
Tonight an annual tradition continues, the President will address Congress and the nation to update us on the state of our union and his priorities. Last week we posted some observations on how non-profit organizations can navigate their issues in an election year. Kivi Leroux Miller has a good post up on her site about newsjacking. How can you take advantage tonight?
Netroots Nation 2013
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