Tag Archives: PR

Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. In this interview, Lacey Connelly and Adam Green of Progressive Change Campaign Committee talk about planning and executing press events – the topic of their upcoming Netroots Nation training.

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How to Get Coverage in Spanish Language Media

Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you’re not communicating with a significant and important constituency. In this interview Jocelyn Torres of ProgressNow Nevada Action talks about getting coverage in Spanish media outlets – the topic of her upcoming Netroots Nation training with Chuck Rocha of The American Worker, Latino Project.

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How to get media and breakthrough on your issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?

In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.

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