Tag Archives: ROI

Focus on ROI, not new toys

For the last year I’ve been on a quest to figure out what it takes to turn an organization’s new media program into a successful one. I’ve mentored seven incredible organizations as part of our New Media Mentors program, and have learned a ton in the process. All this week I’ll be publishing my key take-aways from our pilot.

My first one’s a doozy: Focus on ROI, not new toys

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