Winning the Internet

Friday Linx: Equality of hugs edition

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. Below you’ll find items on free Facebook webinars, winning tactics and messaging, driving e-commerce with Pinterest and Facebook, resources from Idealware, and the new Google Analytics Easy Dashboard Library.

Onto the links!

Facebook announced that they’re going to start offering webinars targeted to small- to mid-size businesses. Topics include “Build your page”,  “Connect with new fans using ads”, “Measure and improve your ad campaigns”, and “Deep dive to sponsored stories”. Though the sessions aren’t designed for nonprofits specifically, they still seem worth checking out (especially since they’re free!).

Kivi Leroux Miller wisely pointed out that “Your Boredom is a Bad Way to Measure Success”. Just because you’re bored with your tactics or messaging doesn’t mean that your supporters are.

AllFacecook shared an infographic that shows that when it comes to driving e-commerce, Pinterest is beating out Facebook. If your organization uses social media sites to sell merchandise, this post is worth a look.

Idealware pulled together all of the resources they’ve posted to their blog in one super helpful post. You can bookmark this post and use it to find the following types of resources:

  • How to Use Your Computer to Draw
  • 10 Awesome Free Tools for Infographics
  • We’re All Snowflakes: Knowing When to be Unique
  • Email Service Provider Comparison
  • Software to Curate Resources
  • 2012 eNonprofit Benchmarks Study
  • What If Somebody Says Something Bad About Me on Facebook?
  • Legal Risks in Social Media Use for Nonprofits
  • How To Make a Forecast When You Feel Like You’re Being Asked to Take a Guess: Sensitivity Analysis

Google Analytics API users will be happy to learn that Google just created an Easy Dashboard Library just for you. You can use the Google Analytics API to create custom reports for your organization with Google Analytics data.

Finally, the countdown to Netroots Nation continues! Don’t miss out on the 30 hands-on training sessions covering the critical skills that every organizer needs. Register now and join us in Providence June 7–10.

About Melissa Foley

Melissa is the Director of Training and Mentoring for Netroots Foundation and New Media Mentors. She aims to use her MBA + nonprofit background to teach organizations to use new media tools strategically.

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