It’s been long speculated that Facebook would be announcing Timeline for pages and possibly other goodies today. AllFacebook has a good post on what’s new with some screen shots. Over the next several weeks we’ll be building out the timeline for our page and we’ll document the process. Once it’s published we’ll share the results with our readers here in the hope that it’ll help you approach your pages in a strategic way as well.
Facebook’s ad platform has added ethnicity targeting and Hispanics are the first group to be rolled out. This has broad implications for both electoral politics and organizing. Here we discuss some of those possibilities and we’d love to hear how you’re using it for your campaigns.
Here we dissect how Komen for the Cure completely destroyed a brand 3 decades in the making and how they’re now a different organization with a different future (if they even have one), whether they like it or not. My goal here is to help people understand this so you don’t make the same mistakes.
By now we all know that email is still king – so now’s the time to do it right. Right? Check out this piece for 7 helpful tips courtesy of the folks at Frogloop.
The folks at M&R Research Labs have posted some data comparing end of year giving for 14 organizations they’ve worked with. The results were great and their insights are pretty useful to begin planning your 2012 giving cycle. No, it’s never too early.
Here’s another great post from Allyson Kapin over at Frogloop about email. It is NOT dead. Not by a LONG shot. Email “continues to grow and be the dominant communications tool,” and while social media is important for engagement, “email is still king.” No kidding. Look at the stats they mention: There are an estimated 2.9 BILLION […]
