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12 Ways to Get Field Organizers to Love Digital

Sick of trying to explain what hashtags are and why they matter to your organizing staff? Do you want to live out what’s happening online in the streets? In this interview Jane Booth-Tobin and Kandace Montgomery of TakeAction Minnesota talk about ways to get organizers to love digital communications – the topic of their upcoming Netroots Nation training.

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Face It: Design to Hack Peoples’ Minds

Ever wonder why certain ads, mailers and other creative designs attract you more than others? It’s a question that designers ask themselves every day. In this interview with Candice Dayoan of 50+1 Strategies, she shares some of her thoughts on photo-based design – the topic of her upcoming Netroots Nation training.

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¡Se habla Español! Creating a Successful Bilingual Campaign

All successful campaigns share some basic elements that help you win, but if you are running a bilingual campaign, there are important steps to take to help you engage Spanish-speakers more effectively. In this interview, Adria Marquez of 270 Strategies talks about planning bilingual campaigns – the topic of her upcoming Netroots Nation training with Luis Avila.

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Creative for All: The Keys to Creating Compelling Content

In this interview with Rohan Porteous of Agency we talk about how to develop good creative content – the topic of his upcoming Netroots Nation training.

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Small-scale Facebook Campaigns for Better Email Performance

Email remains the medium of choice for digital organizers to communicate with their list. In this interview, Brian O’Grady of Trilogy discusses how to use inexpensive Facebook ads to boost fundraising campaigns – the topic of his upcoming Netroots Nation training with Kirin Jessel.

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Email Campaigns that Engage Activists, Raise Money and Move Your Mission

Email programs often have conflicting priorities: budgets need to be met, activists are waiting to be engaged and you have to keep working to meet your organization’s mission goals. In this interview, Allyson Goldsmith and Colleen Hutchings talk about how to balance these priorities as part of a successful email program – the topic of their upcoming Netroots Nation training.

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