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Small-scale Facebook Campaigns for Better Email Performance

Email remains the medium of choice for digital organizers to communicate with their list. In this interview, Brian O’Grady of Trilogy discusses how to use inexpensive Facebook ads to boost fundraising campaigns – the topic of his upcoming Netroots Nation training with Kirin Jessel.

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Email Campaigns that Engage Activists, Raise Money and Move Your Mission

Email programs often have conflicting priorities: budgets need to be met, activists are waiting to be engaged and you have to keep working to meet your organization’s mission goals. In this interview, Allyson Goldsmith and Colleen Hutchings talk about how to balance these priorities as part of a successful email program – the topic of their upcoming Netroots Nation training.

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7 Legal Rules for Online Advocacy That Everyone Should Know

Can a c3 lose its tax status over a careless tweet? What happens when a politician “likes” your organization’s Facebook page? In this interview, Isaiah Castilla of Alliance for Justice talks about legal rules for using social media, blogs and email as part of an advocacy toolkit – the topic of his upcoming Netroots Nation training.

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This is what happens in a Congressional office when you write your rep

Ever wonder what really happens when you or your constituents send letters and emails to Members of Congress? In this interview Travis Moore of Tech Congress talks about what happens behind the scenes when a Congressional office receives, processes and responds to emails and constituent mail – the subject of his upcoming Netroots Nation training with Yuri Beckelman, Deputy Chief of Staff and Legislative Director for Congressman Mark Takano of California.

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15 interviews with progressive activists

Leading up to Netroots Nation 2014 we’ve been interviewing the convention’s trainers about some of online activism’s most popular topics. If you can’t join us in Detroit, don’t miss these interviews.

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Using video to change hearts and minds

Well-produced video allows you to harness the power of visual storytelling and reach your audience in a deep and memorable way. In this interview Amy Hendrick of AFSCME talks about the fundamentals of visual storytelling and video production, and telling powerful, intimate stories – the subject of her upcoming Netroots Nation training with Jennifer Wynter-Phillis of SEIU.

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