The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?
In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.
Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.
Well, spring has sprung! It’s a spectacular day here in Oakland and my mind is on spring cleaning. To make things simple, I’ve put together a checklist with ideas for cleaning up your digital work life.
Looking forward to 2014? Here’s how to make headlines!
This week I’m sharing two of my biggest take-aways from the third cohort of New Media Mentors—a program designed to help nonprofits make their online organizing work more strategic, effective and efficient.
Today’s post gets at how organizations manage online work internally: To maximize effectiveness, being realistic about resources is critical.
From Nonprofit Tech 2.0, some great ideas of how to make your tweets retweetable. Worth reading!
