Tag Archives: Marketing

Using the sales funnel with Green Corps

Green Corps is one of the organizations that I’m working with as part of the New Media Mentors program. Each mentorship is tailored to the organization, and for Green Corps we’re taking an interesting approach—using the for-profit sales funnel to systematically work through how they use new media to recruit new organizers.

The great thing about this tool is that it forces you to carefully examine each level and look for ways to make things more efficient, as well as growing the size of each pool. This same approach can be used to work through how you recruit new donors, how you move people up the ladder of engagement—the sky’s the limit!

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Online vs offline: Finding balance with Mujeres Unidas Y Activas

New media and social media tools can be powerful, but they can also be time consuming and expensive. This is why I’m a huge proponent of developing one comprehensive strategic communications plan or marketing plan for your organization that includes both online and offline tools. Yes Twitter and Facebook are great tools, but if you’ve got a small staff, there might be better ways you could be using your time.

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How to write a marketing plan

Marketing plans like this one help you figure out exactly what you need to do to market your nonprofit organization effectively. They work well for any organization and are especially straightforward and helpful for organizations offering a service or selling a product.

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Smart digital strategy takes partnership

Smart digital strategy seeks to coordinate, amplify and extend the impact of the organizational or campaign goals. It is clearly not smart digital strategy to build a digital presence as part of a checklist of to-do’s.

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