The dirty little secret is that a lot of online advocacy doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So how DO you make your action more effective? Here are some online advocacy best practices to follow.
In the past year more and more organizations have been reporting trouble getting their mass emails delivered to inboxes with Gmail, Hotmail, or both. This post breaks down the problem and explains what you can do to resolve it.
What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.
You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.
Drupal 8, the next version of the content management system Drupal, is projected for release sometime after Fall 2013. From all appearances it will be a quantum leap among content management systems and web-application frameworks. Two of the most anticipated changes are a simplified interface for content modification, and improved mobile compatibility.
One part Twitter, one part Facebook, and three parts Kickstarter, with a twist of advocacy. That’s roughly the ingredient list for what goes into Thunderclap, a social media “crowdspeaking” platform launched earlier this year, and potentially a game changer for increasing the effectiveness of advocacy campaigns through social media.