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How to grow your list with effective online advocacy

The dirty little secret is that a lot of online advocacy doesn’t necessarily accomplish anything offline AND it isn’t growing your list either. So how DO you make your action more effective? Here are some online advocacy best practices to follow.

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Maximizing the deliverability of your organization’s mass email

In the past year more and more organizations have been reporting trouble getting their mass emails delivered to inboxes with Gmail, Hotmail, or both. This post breaks down the problem and explains what you can do to resolve it.

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Optimize Your Facebook Headlines For Petitions

What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.

You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.

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Making Posting to Drupal as Easy as Facebook

Drupal 8, the next version of the content management system Drupal, is projected for release sometime after Fall 2013. From all appearances it will be a quantum leap among content management systems and web-application frameworks. Two of the most anticipated changes are a simplified interface for content modification, and improved mobile compatibility.

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Release the Thunderclap!

One part Twitter, one part Facebook, and three parts Kickstarter, with a twist of advocacy. That’s roughly the ingredient list for what goes into Thunderclap, a social media “crowdspeaking” platform launched earlier this year, and potentially a game changer for increasing the effectiveness of advocacy campaigns through social media.

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Social Media Toolkits: all the cool kids have them (but most won’t share)

Many nonprofits and small organizations have jumped on the social media bandwagon because ‘everyone else is there’ or because their competition is doing it. But those aren’t good reasons to go at it without a plan and you owe it to yourself to put some structure in place. This post walks you through developing a social media toolkit for your organization.

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