New Media Mentors

mount ranier photo by designatednaphour

“Our organization is much better equipped to activate people online to take action as a result of New Media Mentors.” –Washington Environmental Council

We change organizations so they can change the world.

New Media Mentors is a hands-on learning program that trains nonprofits to design and run winnable campaigns, expand their reach and influence and transform their leaders so they can have maximum impact and achieve their goals.

The program is based on the principle that using new media such as email, social media and social action technology effectively is key to an organization’s success both on and offline, and must be woven through all parts of an organization. Our “learning by doing” model insures the adoption of new knowledge and skills.

We work with groups so they can:

  • Mobilize supporters
  • Grow their support base
  • Design powerful email programs

    “The mentorship changed the way we plan for new media work…” –TakeAction Minnesota

  • Develop strategic new media plans
  • Identify new tools
  • Make social media work effectively
  • Experiment with new types of advertising
  • Develop rapid response programs
  • Measure the impact of new media work

Each mentorship is tailored to the specific needs of the groups we work with.

Since the program’s inception in 2011, we’ve worked with organizations that promote equality, fairness and justice. Those social justice and environmental organizations are now working more effectively, reaching more people in more communities and having
greater impact across the board. Groups we’ve worked with include:

  • Advocates for Youth
  • Alliance of Californians for Community Empowerment
  • California Immigrant Policy Center
  • Californians for Justice
  • Center for Food Safety
  • Ella Baker Center for Human Rights
  • Environmental Working Group
  • Gay-Straight Alliance Network
  • Green Corps
  • Iowa Citizens for Community Improvement
  • Pesticide Action Network
  • PFLAG (Parents, Families and Friends of Lesbians and Gays)
  • TakeAction Minnesota
  • Washington Community Action Network
  • Washington Environmental Council

We’d love to talk to you about working together.