New Media Mentors Cohort 4:
Ella Baker Center, Washington Environmental Council & Gay-Straight Alliance Network
We change organizations so they can change the world.
New Media Mentors is an intensive learning program that changes organizations from the inside out. By mentoring staffers and executive directors over a sustained period of time, we’re instilling a new approach to thinking long-term and working strategically. We take groups that are already doing good work and make them even better.
Our work is based on the understanding that using new media effectively isn’t just about tools, it’s about changing how we think and plan. The most successful organizations are nimble enough to work at the speed of the news cycle, embrace rigorous testing and understand that experimentation can lead to failure. This is all grounded in a disciplined process of goal setting and strategic planning.
Our distinct approach differs from other training and/or consulting options, and is designed to change the “dna” of organizations by teaching staffs how to design and execute strategic campaigns and projects. We focus on effectiveness, efficiency and impact. Each of the mentorships is tailored to the specific needs of the groups chosen.
Since the program’s inception in 2011, we’ve worked with 10 organizations that promote equality, fairness and justice. Those 10 organizations are now working more effectively, reaching more people in more communities and having greater impact across the board.
Past and present mentees include:
- Advocates for Youth
- California Immigrant Policy Center
- Californians for Justice
- Center for Food Safety
- Ella Baker Center
- Gay-Straight Alliance Network
- Green Corps
- Parents, Families and Friends of Lesbians and Gays (PFLAG)
- Pesticide Action Network
- Washington Environmental Council
