Each mentorship is tailored to the specific needs of the group we work with and includes:
- An initial full-day training session covering online tools and case studies
- A comprehensive audit of a groups online presence and activities
- An in-depth strategy session to determine the focus of the mentorship
- Two hours + per week with the mentor to work on training, campaign planning and implementation (virtually or in person)
- Three executive mentoring sessions
- Weekly assignments and a practical project or campaign
- Special trainings with outside experts and specialists
- Real time feedback on new media work via phone and email
- A final audit to track and analyze progress
- A “roadmap” at the end of the mentorship to outline next steps
- Access to a wide range of experts in the field
- Attendance to the Netroots Nation conference
- Follow up assistance for a year following the end of the mentorship
Sample calendar
Each mentorship will be customized to needs of the organization. However, this sample calendar approximates how the mentorship will progress. Each organization will spend two hours per week working with their mentor on trainings, campaign planning and implementation and be expected to spend an additional one to three hours per week working independently on related assignments.
| Month 1 | |
|---|---|
| Week 1 | Introduction and strategy session |
| Week 2 | 1st New Media Assessment development (no meeting) |
| Week 3 | 1st New Media Assessment development (no meeting) |
| Week 4 | 1st New Media Assessment development (no meeting) |
| Month 2 | |
| Week 5 | 1st New Media Assessment development (no meeting) |
| Week 6 | Full-day training: Tools review, strategic planning, case studies |
| Week 7 | 1st New Media Assessment review |
| Week 8 | Tactical training & implementation: Email |
| Month 3 | |
| Week 9 | Tactical training & implementation: Blogger outreach |
| Week 10 | Tactical implementation: Blogger outreach |
| Week 11 | Tactical training & implementation: Facebook Executive mentorship meeting |
| Week 12 | Tactical training & implementation: Twitter |
| Month 4 | |
| Week 13 | Tactical training: Websites & Google Analytics |
| Week 14 | Tactical training: Google Adwords |
| Week 15 | Tactical implementation: Google Adwords Practical campaign: Planning Executive mentorship meeting |
| Week 16 | Practical campaign: Planning |
| Month 5 | |
| Week 17 | Practical campaign: Planning |
| Week 18 | Practical campaign: Implementation |
| Week 19 | Practical campaign: Implementation Executive mentorship meeting |
| Week 20 | Practical campaign: Implementation |
| Month 6 | |
| Week 21 | Roadmap: Introduction |
| Week 22 | Roadmap: Part 1 2nd New Media Assessment: Pull data |
| Week 23 | Roadmap: Part 2 |
| Week 24 | Roadmap: Conclusion 2nd new media assessment |
