Each mentorship is tailored to the specific needs of the groups we work with, and may vary in time and scope depending on an organization’s size, structure and experience.
We have a broad range of learning “modules” designed to help organizations grow and mobilize supporters, work strategically, understand best practices, develop rapid response programs, fully deploy analytics, and track and measure impact.
Smaller groups may benefit from just a few select learning modules because often their online work is limited by staff and budget.
Larger groups may benefit from a broader range of learning modules because their online programs and organizational structures are more complex.
Examples of different mentorship models are below.
|Type of organization
Description of mentorship
|Small organization (<$1.5M annual budget) Focused mentorship
||3 months||Mini assessment, Roadmap + 2 other modules|
|Mid-size organization ($1.5M to $5M annual budget) Focused mentorship
||6 months||Assessment, Roadmap, 3 modules + 2 executive sessions|
|Mid-size organization ($1.5M to $5M annual budget) Full mentorship
||6 months||Assessment, Roadmap, 7-10 modules +2-3 executive sessions|
|Large organization (>$5M annual budget) Focused mentorship
||Depends||Customized—one or more modules|
|Large organization (>$5M annual budget) Full mentorship
||6 months||Assessment, Roadmap, 5-7 modules + 2-3 executive sessions|
Learning modules include (but are not limited to):
- Campaign planning
- Email development process
- Email testing
- Facebook ads
- Ladder of engagement
- List building
- New media roadmap
- Rapid response planning
- Strategic planning
For each mentorship we develop a program that fits the size and needs of the organization (click here to see a sample calendar for a 6-month mentorship). Cost depends on the scope of the program.