Tag Archives: Website

How to not ruin your website

In this post, guest blogger Laura Packard talks about successfully building or rebuilding your organization’s website – the topic of her upcoming training at Netroots Nation.

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Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list. In this interview, Jim Pugh of ShareProgress talks about using testing to increase virality – the topic of his upcoming Netroots Nation training with Angelica Morales.

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5 tips for redesigning your website

So, you hate your organization’s website and are desperate to redo it. Welcome to the club! Websites are one of those things that are really hard to get right—especially when you’re on a budget.

Embarking on a redesign can be exciting, overwhelming and treacherous. Here are six tips for getting it right.

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4 reasons to use Google Analytics

Google Analytics is by far the most commonly used tool for website analytics. However, in my work as a mentor I’m finding that the tool isn’t as pervasive as we might think. This post explores four reasons why every website should use Google Analytics.

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Is your website healthy? 6 key Google Analytics reports

Websites are often top of mind for nonprofit professionals. In my experience, people worry that their organization’s site might not be doing what it was meant to do, but don’t really know how to evaluate that or what to do about it. If this is weighing on you, why not give your site a quick check-up with Google Analytics? This post breaks down six key reports that are worth checking out.

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Keep on top of your site w/o logging into Google Analytics

Google Analytics is an incredibly powerful tool, but it can also be a real time suck. The secret to staying on top of your site without wasting time logging into Google Analytics over and over is a combination of Google Analytics’ Dashboard and Email features. This post walks you through the steps necessary to create a very visual dashboard of reports, then have Google Analytics email that dashboard to you on a schedule.

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