Archive by Author

Experts speak: All about Care2

In the wake of Change.org’s change to their advertiser policy, many organizations are still looking for alternatives to tools they can use to build their email lists. Today Clint O’Brien, Vice President of Business Development at Care2 talks about how nonprofits can use Care2, and the company’s advertising policies.

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Experts speak: All about SignOn.org

In the wake of the news that Change.org will no longer work exclusively with progressive organizations, many folks have been asking for more info about alternative tools. Today, we’re digging into MoveOn’s petition tool with Steven Biel, the director of SignOn.org.

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4 quick tips for growing your email list

One of the easiest ways to grow your email list is also one of the most commonly overlooked—tightening up the signups on your website. It may not sound sexy, but it works! Here are four tips for making the most out of the work you’re already doing on your website.

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Nonprofit guide to budgeting online projects

Over the past few weeks we’ve been revealing the cost of some of the most popular advertising tools and online projects. In case you missed something, or just want to print out a cheat sheet to use when working on your 2013 budget, here’s a round-up of everything we covered.

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What’s it cost? Professional video

Most of us fantasize about creating amazing DIY video that will cost next to nothing and go viral just like that. However, the unfortunate truth is that video is often more art than science, and most organizations will need to turn to a professional if they want something that’s polished and compelling.

Today’s post examines the cost of hiring a professional to produce a video.

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What’s it cost? Mobile

These days it’s not uncommon to hear folks touting mobile as the future of new media. It’s no surprise considering that 88% of Americans now carry a cell phone and nearly half of those folks have smartphones.1 Combine that with a few amazing case studies (like the $30+ million Red Cross raised after the catastrophic earthquake that hit Haiti2), and many nonprofits have been thirsting for more information about this promising technology.

In today’s post we’ll answer the elusive question—How much does it cost?—and break down some of the most common ways nonprofits use mobile.

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