Archive by Author

Turbo-charging Your Campaigns via Online Influencers

by on June 22, 2015 in Interviews, Netroots Nation

Kanye and the Kardashians are not the only online influencers with the power to change the world. The most powerful communications come not from nonprofits themselves, but from everyday supporters with passionate voices who have the ability to reach broad audiences to drive powerful action. These supporters, known as influencers, are passionate, have the ability to mobilize an audience that trusts them. In this interview Cheryl Contee of Fission Strategy talks about online influencers – the topic of her upcoming Netroots Nation training.

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12 Ways to Get Field Organizers to Love Digital

by on June 16, 2015 in Interviews, Netroots Nation

Sick of trying to explain what hashtags are and why they matter to your organizing staff? Do you want to live out what’s happening online in the streets? In this interview Jane Booth-Tobin and Kandace Montgomery of TakeAction Minnesota talk about ways to get organizers to love digital communications – the topic of their upcoming Netroots Nation training.

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Face It: Design to Hack Peoples’ Minds

by on June 11, 2015 in Interviews, Netroots Nation

Ever wonder why certain ads, mailers and other creative designs attract you more than others? It’s a question that designers ask themselves every day. In this interview with Candice Dayoan of 50+1 Strategies, she shares some of her thoughts on photo-based design – the topic of her upcoming Netroots Nation training.

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¡Se habla Español! Creating a Successful Bilingual Campaign

by on June 9, 2015 in Interviews, Netroots Nation

All successful campaigns share some basic elements that help you win, but if you are running a bilingual campaign, there are important steps to take to help you engage Spanish-speakers more effectively. In this interview, Adria Marquez of 270 Strategies talks about planning bilingual campaigns – the topic of her upcoming Netroots Nation training with Luis Avila.

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Creative for All: The Keys to Creating Compelling Content

by on June 4, 2015 in Interviews, Netroots Nation

In this interview with Rohan Porteous of Agency we talk about how to develop good creative content – the topic of his upcoming Netroots Nation training.

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Small-scale Facebook Campaigns for Better Email Performance

by on June 2, 2015 in Interviews, Netroots Nation

Email remains the medium of choice for digital organizers to communicate with their list. In this interview, Brian O’Grady of Trilogy discusses how to use inexpensive Facebook ads to boost fundraising campaigns – the topic of his upcoming Netroots Nation training with Kirin Jessel.

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