Netroots Foundation

“Micro” and “nano” targeting were all the rage in 2012 as campaigns learned to use data to target messages to high-value audiences more effectively than ever before.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session designed to help attendees learn how to develop high-impact Facebook content and use Facebook’s tools to target and deliver the content to the people organizations need to succeed.

Your headline is the entry point from Facebook—where everyone is—to your site—where not everyone is. But do you know how to write headlines that will make people actually click on them from Facebook and go to your actual website?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re focusing on a session designed to help you perfect your headlines and subject lines.

Think of your favorite book and the way you feel when you open it. Now imagine: wouldn’t it be nice if advocacy emails were actually fun to read too?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. In today’s post we’re taking a look at a session that will teach attendees how to make emails reach people at a deeper level through storytelling, the power of voices and language that speaks to people’s senses, not just their sense of outrage.

The digital world is bursting with ways to count things—followers, friends, fans, likes, retweets, hashtags and plus ones. But what are you really measuring? And how do you know if your hard work is making any difference?

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. This post explores a session focused on effective, DIY ways to measure success, learn from mistakes and defend your work.

Matt Ortega designed and developed a slew of popular, creative and witty sites in the 2012 election cycle, many within minutes of watershed moments in the campaign.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today’s post focuses on a session that will walk attendees through Matt’s strategic and creative processes, show code and development tips and tricks to turnaround sites quickly, and how to do it on the cheap.

Everyone remembers the first time that State Sen. Barack Obama came onto the national stage. Not many of us remember what policies he spoke about, but we remember how he made us feel.

As we gear up for Netroots Nation 2013, we’re taking a closer look at some of the convention’s hottest training sessions. Today we’re exploring a session that will leverage scientific research and case studies, and train participants to connect with voters on an emotional and values based level.