In the “Hunger Games”, heroine Katniss Everdeen heralds from District 12—a coal mining area in the Appalachian Mountains. The residents of District 12 suffer from the same issues people face in coal mining towns today. This is an opportunity to have a mainstream conversation about coal!
Jumping on a hot topic like this can be very effective. This post details how you can use pop culture to tell your organization’s story.