Winning the Internet

What to Know about Social Media

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

imagesThis recent post from Nonprofit Tech 2.0 has some juicy information on the real value of social media – and the benefit of building engaged online communities. Based on reports and studies, 12 “must know” facts are outlined here including:

“41% of nonprofits attribute their social media success to having developed a detailed social media strategy.”

It may seem obvious on the surface, but in our experience at New Media Mentors, non profits don’t always have the time or experience to develop clear goals and strategies for their online work. It can’t be said enough – asking why and what for at the start of a social media campaign or project will pay off big time in the end.

“55% of those who engage with nonprofits via social media have been inspired to
 take further action.”

Social media is often the means to an end – the start of getting your supporters and constituents to do something for your organization. This is yet, another good reason to deploy the appropriate tools for your organization – and to use them strategically.

56% of those that support nonprofits on the Social Web confirm that compelling storytelling is what motivates them to take action on behalf of nonprofits.

Another great point – the social web isn’t just a place for broadcasting or posting excerpts from a press release. It’s about connecting people with stories and visuals that move them to respond or take action.

The other nine facts are also worth a read! Great stuff here. Thanks, Heather!


About Liza Pike

I'm the founder of New Media Mentors, a hands on learning program to help non profits use social media and online organizing tools effectively.