Winning the Internet

Using theories of change to campaign and win

We all campaign on the basis of theories about how change will happen, whether these are explicit or just our standard operating assumptions. In this interview we talk with May Miller-Dawkins of Corelab about developing effective theories of change – the topic of her upcoming training at Netroots Nation 2014.

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How to get media and breakthrough on your issue

The media landscape is changing dramatically and getting more crowded by the minute. How do we breakout, breakthrough and win in this competitive landscape?

In this post we interview Doug Gordon of FitzGibbon Media about developing creative integrated (earned, paid, social) campaigns that can influence decision makers and persuade the public – the topic of Doug’s upcoming training at Netroots Nation.

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Click here! How to write advocacy emails that work

Tired of writing emails with good open rates but low clickthrough and action rates? The problem may lie in your presentation. In this post we interview Elena Perez of SEIU-UHW (formerly with MoveOn.org and the California National Organization for Women) about writing good emails and her upcoming Netroots Nation training on the same topic.

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Spring cleaning: Clean up your digital (work) life

Well, spring has sprung! It’s a spectacular day here in Oakland and my mind is on spring cleaning. To make things simple, I’ve put together a checklist with ideas for cleaning up your digital work life.

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Saving daylight: 3 easy ways to save time while organizing online

Daylight Savings was on Sunday and it got me thinking about saving time. In honor of Sunday, here are three easy things you can do to save time while doing online organizing.

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4 Reasons to Make Time for Strategy

We all want to work strategically, but we don’t end up doing it most of the time. There’s one thing I’ve come to realize: Making time for strategy is hard, but totally worth it. Here are four reasons you should make time for strategy. Keep these in mind when making time gets tough.

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