Winning the Internet

No Jedi Mind Tricks Needed: Harnessing the Power of Narrative

Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public’s attention and failing to move anyone to action. The solution is to ground campaign communications in the heroic stories of real people taking action to defend our shared values. In this interview we explore this topic with Marissa Luna of Progress Michigan and Spencer Olson of Fuse Washington, in advance of their upcoming Netroots Nation training.

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Guerillarized Grassroots Advocacy

Tired of elected officials ignoring your press conferences, rallies and email blasts? In this interview Bill Wong talks about disruptive and asymmetric strategies and tactics to effectively overcome better financed and entrenched special interests – the topic of his upcoming Netroots Nation training.

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How to Get Coverage in Spanish Language Media

Spanish language media outlets are springing up throughout the country, and if your issue or candidate is not appearing in these outlets, you’re not communicating with a significant and important constituency. In this interview Jocelyn Torres of ProgressNow Nevada Action talks about getting coverage in Spanish media outlets – the topic of her upcoming Netroots Nation training with Chuck Rocha of The American Worker, Latino Project.

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Making it Rain: Donor Research and Baller Asks

Improving your fundraising is critical, whether you’re running a small grassroots campaign or running for office. In this interview, Lacey Connelly and Sarah Badawi of Progressive Change Campaign Committee talk about fundraising – the topic of their upcoming Netroots Nation training.

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How a Gender Lens Can Help You Win

Many multi-issue organizing groups, even some with impressive scale, work on issues that deeply impact women but don’t use an explicit gender lens in determining their strategies, messaging or policy asks. Make It Work has developed an engaging and accessible set of tools and a training curriculum to help progressive organizations close this gap. In this interview, Alicia Jay of Make It Work talks about organizing using a gender lens – the topic of her upcoming Netroots Nation training with colleague Jordan Fitzgerald.

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Turbo-charging Your Campaigns via Online Influencers

Kanye and the Kardashians are not the only online influencers with the power to change the world. The most powerful communications come not from nonprofits themselves, but from everyday supporters with passionate voices who have the ability to reach broad audiences to drive powerful action. These supporters, known as influencers, are passionate, have the ability to mobilize an audience that trusts them. In this interview Cheryl Contee of Fission Strategy talks about online influencers – the topic of her upcoming Netroots Nation training.

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