Winning the Internet

We’re Not Upworthy: Social Media for Organizations With No Money, Time or Resources

by on July 9, 2015 in Interviews, Netroots Nation

Social media can be a fickle and frustrating beast, especially for organizations that don’t have a lot (or any) money, staff or time to put into mastering its constantly changing best practices. And yet, when it works, it can be one of the most cost-effective ways for small organizations to reach new audiences and expand their base. In this interview, Hilary Woodward of Jobs With Justice and Beth Becker talk about using social media effectively with few resources – the topic of their upcoming Netroots Nation training.

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Nonprofit Productivity: How to Get Sh*t Done While Wearing Many Hats

by on July 8, 2015 in Interviews, Netroots Nation

Chances are you wear a lot of hats. Many of us have to manage competing responsibilities on a daily basis, while continuing to move our missions forward. In this interview, Bridgett Colling of See3 Communications talks about being productive while wearing many hats – the topic of her upcoming Netroots Nation training.

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Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

by on July 7, 2015 in Interviews, Netroots Nation

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list. In this interview, Jim Pugh of ShareProgress talks about using testing to increase virality – the topic of his upcoming Netroots Nation training with Angelica Morales.

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Saving Millions with Earned Media: How to Organize Kick-Ass Press Events and Get Your Campaign Covered

by on July 6, 2015 in Interviews, Netroots Nation

Earned media can be one of the most important (free) resources on your campaign, especially when you are strapped for cash. In this interview, Lacey Connelly and Adam Green of Progressive Change Campaign Committee talk about planning and executing press events – the topic of their upcoming Netroots Nation training.

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No Jedi Mind Tricks Needed: Harnessing the Power of Narrative

by on July 1, 2015 in Interviews, Netroots Nation

Progressives too often lead campaign messages with facts, policy abstractions or the problem itself, losing the public’s attention and failing to move anyone to action. The solution is to ground campaign communications in the heroic stories of real people taking action to defend our shared values. In this interview we explore this topic with Marissa Luna of Progress Michigan and Spencer Olson of Fuse Washington, in advance of their upcoming Netroots Nation training.

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Guerillarized Grassroots Advocacy

by on June 30, 2015 in Interviews, Netroots Nation

Tired of elected officials ignoring your press conferences, rallies and email blasts? In this interview Bill Wong talks about disruptive and asymmetric strategies and tactics to effectively overcome better financed and entrenched special interests – the topic of his upcoming Netroots Nation training.

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