Winning the Internet

Boost action rates with follow-up emails

Today’s NOI Tip of the Day is a great one. It’s a very actionable and simple way to increase action rates—send follow-up emails!

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Moving beyond tactics

When you’re working for change and running low on resources and high on ambitions, it’s tempting to jump right to the chase. For those of us in the online space this often means jumping into tactics before you’ve figured out a clear plan for using them to achieve your goals. This might mean creating a new Twitter or Google+ account, deciding your organization absolutely must have a video, etc. These can be powerful tools, but without an action plan, they can turn out to be just the opposite– drains on budget and staff time.

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Friday Linx: Gift wrapped edition

Friday Linx will be a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend.

Onto the links!

Twitter got a brand new look this week and a lot of new features. Here’s a rundown on what’s changed.

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Planning for a website redesign?

Is your website dated, clunky or hard to update? Are you hoping to redesign it but are struggling to figure out where to start? Redesigning a website can be an overwhelming and costly experience, but careful planning can ease the pain a bit and help you save money on design and development.

Abstract Edge released a free e-book this week that guides you through the planning process step by step, and I have to admit that I love it! As someone who’s been involved in designing or redesigning several websites, I can tell you that it’s almost always an excruciating process. Design by committee and impossibly long lists of goals can quickly turn your vision for a new and improved site into a cluttered, generic looking site that doesn’t really do anything well.

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So you wanna cover the Occupy movement?

When blogging was young you could tell there was an emerging set of writers with real talent. It wasn’t new as a medium, there were probably tens of thousands of LiveJournal blogs around with people expressing opinions and personal thoughts on everything from politics to what they had for breakfast. It’s what these talented writers […]

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Friday Linx: Eat your vegetables edition

Friday Linx will be a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week we’re kicking it off with a classic.

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