I’ve been relaying lessons from the first year of New Media Mentors all week. Today’s lesson gets at the heart of what it takes to really change the culture of an organization. Change is possible, but the support of the organization is key.
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Creating a killer new media program takes hard work
All week I’ll be writing about my key-takeaways from my last year as a mentor for New Media Mentors. Today’s insight is all about rolling up your sleeves: Creating a killer new media program takes hard work. This post digs into the requirements of a solid new media program: strategic thinking, appreciation for messaging, an eye for opportunities, commitment to timeliness, regular measurement and analysis.
Focus on ROI, not new toys
For the last year I’ve been on a quest to figure out what it takes to turn an organization’s new media program into a successful one. I’ve mentored seven incredible organizations as part of our New Media Mentors program, and have learned a ton in the process. All this week I’ll be publishing my key take-aways from our pilot.
My first one’s a doozy: Focus on ROI, not new toys
Strategic campaign planning: A how-to guide
This post goes a step further with strategic thinking and focuses on planning advocacy campaigns. There’s no better time to practice strategic planning than right before a campaign launch. This will help you check that your tactics have sound reasoning behind them and make sure you’re on the path to success.
Strategic thinking for beginners
Think about the last time you posted something on Facebook for your organization or cause. Did that post get you any closer to achieving your organization’s goals? If you’re having trouble answering that question, this post is for you! If you’d like to work more strategically, this exercise could be a big help.
Psychological warfare with Facebook ads and Google AdWords
There may be times that you want the opposition to have a certain impression of your organization or campaign. Perhaps you want to make sure they see a campaign you’re running, or you want it to look like you’re spending more money on the campaign than you really are. You can do this with Facebook and Google AdWords ads. This post explains how.
