Here’s a quick must read on what works – and what doesn’t on the social media giant, Facebook.
What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.
You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.
If you logged onto Facebook yesterday, odds are you saw a red version of the Human Rights Campaign’s logo in your feed, in support of marriage equality while the U.S. Supreme Court heard arguments for and against DOMA and California’s Proposition 8.
According to CNN, about 10 million people saw the image on Facebook. So, how the heck did HRC get millions of people to share their logo (of all things)? This post breaks down what made the campaign a success, and what we can learn from it.
We all know that images are king on Facebook. Images with text are incredibly popular and people love to share them. In fact, one of the organizations I mentored recently tried creating and sharing an image with text on Facebook for the first time and found that it was shared 100 times more than their previously most popular post!
The truth is that you really don’t need an abundance of time or money to create shareable images. Here’s how you do it on the cheap and easy.
As Facebook engagement continues to decline, some of us have been wondering how many people are still using the platform regularly. Well, a report from the Pew Research Center published last week sheds a little light on the subject. Here are a few highlights from the report and key take-aways for causes and nonprofits.
NPR recently conducted a pretty interesting experiment. They looked at what kinds of local news stories drive the most engagement (likes, shares and comments) on Facebook. They took a closer look at the most popular stories and found that they fit into nine categories.