Tag Archives: Facebook

Pssst. Here’s how to do a perfect Facebook post

Want to do a perfect post on Facebook? Here’s how.

Comments Continue Reading →

Influencing public policy in the digital age: Legal rules for using social media

Can a c3 lose its tax status over a careless Tweet? What happens when a politician likes your organization’s Facebook page? In this interview Isaiah Castilla talks about the rules you need to follow when using social media, blogs and email as part of your advocacy toolkit – the topic of his upcoming Netroots Nation training.

Comments Continue Reading →

Juicy bits you need to know about Facebook, now

Here’s a quick must read on what works – and what doesn’t on the social media giant, Facebook.

Comments Continue Reading →

Optimize Your Facebook Headlines For Petitions

What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.

You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.

Comments Continue Reading →

Why the red HRC marriage equality campaign was a hit on Facebook

If you logged onto Facebook yesterday, odds are you saw a red version of the Human Rights Campaign’s logo in your feed, in support of marriage equality while the U.S. Supreme Court heard arguments for and against DOMA and California’s Proposition 8.

According to CNN, about 10 million people saw the image on Facebook. So, how the heck did HRC get millions of people to share their logo (of all things)? This post breaks down what made the campaign a success, and what we can learn from it.

Comments Continue Reading →

Creating shareable images in under 5 minutes (without money or design skills)

We all know that images are king on Facebook. Images with text are incredibly popular and people love to share them. In fact, one of the organizations I mentored recently tried creating and sharing an image with text on Facebook for the first time and found that it was shared 100 times more than their previously most popular post!

The truth is that you really don’t need an abundance of time or money to create shareable images. Here’s how you do it on the cheap and easy.

Comments Continue Reading →