Tag Archives: Facebook

We’re Not Upworthy: Social Media for Organizations With No Money, Time or Resources

Social media can be a fickle and frustrating beast, especially for organizations that don’t have a lot (or any) money, staff or time to put into mastering its constantly changing best practices. And yet, when it works, it can be one of the most cost-effective ways for small organizations to reach new audiences and expand their base. In this interview, Hilary Woodward of Jobs With Justice and Beth Becker talk about using social media effectively with few resources – the topic of their upcoming Netroots Nation training.

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Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list. In this interview, Jim Pugh of ShareProgress talks about using testing to increase virality – the topic of his upcoming Netroots Nation training with Angelica Morales.

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Turbo-charging Your Campaigns via Online Influencers

Kanye and the Kardashians are not the only online influencers with the power to change the world. The most powerful communications come not from nonprofits themselves, but from everyday supporters with passionate voices who have the ability to reach broad audiences to drive powerful action. These supporters, known as influencers, are passionate, have the ability to mobilize an audience that trusts them. In this interview Cheryl Contee of Fission Strategy talks about online influencers – the topic of her upcoming Netroots Nation training.

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Small-scale Facebook Campaigns for Better Email Performance

Email remains the medium of choice for digital organizers to communicate with their list. In this interview, Brian O’Grady of Trilogy discusses how to use inexpensive Facebook ads to boost fundraising campaigns – the topic of his upcoming Netroots Nation training with Kirin Jessel.

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7 Legal Rules for Online Advocacy That Everyone Should Know

Can a c3 lose its tax status over a careless tweet? What happens when a politician “likes” your organization’s Facebook page? In this interview, Isaiah Castilla of Alliance for Justice talks about legal rules for using social media, blogs and email as part of an advocacy toolkit – the topic of his upcoming Netroots Nation training.

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Is Facebook still useful for nonprofits?

Over the last several months and years, changes to Facebook’s algorithm have made it harder and harder for nonprofits to reach their communities on Facebook without paying. A change coming in January of 2015 could eliminate organic reach altogether. So, is Facebook still useful for nonprofits? This post digs into this topic.

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