Want to do a perfect post on Facebook? Here’s how.
Here’s a quick must read on what works – and what doesn’t on the social media giant, Facebook.
What makes people click a link on Facebook? The Huffington Post, Upworthy, and other publications that have mastered the art of using a social media curiosity gap to encourage clicks to their content.
You may want to apply this strategy for Facebook headlines, but there is at least one case where a curiosity gap will do more harm than good.
If you logged onto Facebook yesterday, odds are you saw a red version of the Human Rights Campaign’s logo in your feed, in support of marriage equality while the U.S. Supreme Court heard arguments for and against DOMA and California’s Proposition 8.
According to CNN, about 10 million people saw the image on Facebook. So, how the heck did HRC get millions of people to share their logo (of all things)? This post breaks down what made the campaign a success, and what we can learn from it.
