Tag Archives: Google Grants

Psychological warfare with Facebook ads and Google AdWords

There may be times that you want the opposition to have a certain impression of your organization or campaign. Perhaps you want to make sure they see a campaign you’re running, or you want it to look like you’re spending more money on the campaign than you really are. You can do this with Facebook and Google AdWords ads. This post explains how.

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Google Grants: A guide to AdWords for non-profit organizations

Are you trying to figure out how to get Google Grants up and running for your non-profit organization? Do you currently have an account, but want to learn how to optimize it and spend more of your $10,000 a month budget? Check out these 4 posts for tips on doing just that.

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Google Grants: Troubleshooting your AdWords account

All week we’ve been talking about Google Grants—if it’s worth it, how to get your account up and running quickly, and how to get more out of your account. Today’s post is about troubleshooting your AdWords account.

If your account is up and running, but could be performing better, check out these tips for troubleshooting some of the most common issues.

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4 ways to get more out Google Grants

Today’s post is for folks that are interested in spending some time optimizing their Google Grants account.

I recently attended a Nonprofit Teach-In at Google’s Mountain View campus. Below are the four biggest take-aways from that conversation.

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Google Grants in less than an hour

Time and time again I come across small to mid-size nonprofit organizations that are interested in the Google Grants program, but don’t have a lot of time to spend learning to use the Adwords tool, or coming up with dozens of long tail keywords. For these organizations, I believe the secret to using Google Grants successfully is to limit the time spent on setup and maintenance.

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Google Grants: Is it worth the time?

$10,000 a month in free advertising. That’s what Google offers nonprofits through their Google Grants program. If you hit the limit, you can apply to receive $40,000 a month in free advertising. Sounds too good to be true, doesn’t it? This post explores the question Is Google Grants worth it?

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