Tag Archives: Management

Navigating your issues in an election year

by on January 19, 2012 in Curated

When you’re a non-profit organization election years don’t have the same zing and excitement that they bring to political professionals and journalists. In fact it makes it even more challenging to keep communicating with people about the issues you’re dedicated to. Because of your tax status you can’t get on board and support or oppose candidates and you have to lawyer up and tread carefully in issue communications. The journalists and influencers you normally like to reach are obsessed with campaign minutiae and the latest gaffes.

The folks at e.politics have a great piece up discussing how you can prepare yourself to be effective during election cycles. But these tips really apply all year.

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Engagement on social networks

by on January 12, 2012 in Curated

When you’re deciding whether to invest time in a new social network, you should be asking yourself not only whether your audience is there, but are they engaged? Ignite Social Media dug into the latest ComScore data and found some interesting data.

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Failure is the key to success

by on January 11, 2012 in New Media Mentors

It may be hard to accept, but failure is one the keys to having success with new media.

For many organizers, the world of social media can be a scary place—full of good intentions turned sour, PR disasters, out-of-control messages, haters and trolls. However, with a little strategic planning and a willingness to put yourself out there, it can also be a land of passionate supporters turned advocates, touching stories turned media hits and petitions that spread like wildfire.

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Does your employer own your Twitter followers?

by on January 10, 2012 in Curated

Who owns your twitter followers? Alan Rosenblatt asked this important question today in Big Think’s Digital Politics blog. The answer isn’t as cut and dried as one might expect.

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Social media is free as in puppies, not beer

by on January 10, 2012 in New Media Mentors

A lot of what you read out there implies that you can create an account on various social networks, follow a few best practices and then you’re all set. What you don’t usually read about are the costs involved in doing it right.

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Tell your boss you need more resources!

by on November 30, 2011 in Curated

On Monday I posted about educating your boss about social media. For many of us, the natural continuation of educating your boss is convincing him/her that you need more resources to do this important work. As Nonprofit Tech 2.0 suggested, sharing data with executives is a great way to make your case. One of the […]

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