Marketing plans like this one help you figure out exactly what you need to do to market your nonprofit organization effectively. They work well for any organization and are especially straightforward and helpful for organizations offering a service or selling a product.
Smart digital strategy seeks to coordinate, amplify and extend the impact of the organizational or campaign goals. It is clearly not smart digital strategy to build a digital presence as part of a checklist of to-do’s.
When you’re working for change and running low on resources and high on ambitions, it’s tempting to jump right to the chase. For those of us in the online space this often means jumping into tactics before you’ve figured out a clear plan for using them to achieve your goals. This might mean creating a new Twitter or Google+ account, deciding your organization absolutely must have a video, etc. These can be powerful tools, but without an action plan, they can turn out to be just the opposite– drains on budget and staff time.
