Tag Archives: Testing

10 things to test to make your email program better

Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.

Comments Continue Reading →

The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.

In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.

Comments Continue Reading →

5 Things to Try in 2013 to Boost Online Performance

Happy 2013! It’s a new year and the possibilities for effective online organizing are endless. In the spirit of new beginnings, resolutions, and all of that, here are 5 things you should consider trying this year to boost your online organizing work.

Comments Continue Reading →

Case study: The most bang for the blast w/PAN

If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?

Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.

This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.

Comments Continue Reading →

Friday Linx: Day the LOLCats died edition

Friday Linx is a recurring feature on our blog. We’re aiming to bring you a collection of links worth a read and cute cat video to ease you into the weekend. This week the big news was much of the Internet “going dark” to protest SOPA/PIPA, so our video this week is only fitting. You’ll also find items on activism, Google+, branding, Pinterest, testing and training opportunities below.

Comments Continue Reading →

Failure is the key to success

It may be hard to accept, but failure is one the keys to having success with new media.

For many organizers, the world of social media can be a scary place—full of good intentions turned sour, PR disasters, out-of-control messages, haters and trolls. However, with a little strategic planning and a willingness to put yourself out there, it can also be a land of passionate supporters turned advocates, touching stories turned media hits and petitions that spread like wildfire.

Comments Continue Reading →