Tag Archives: Testing

ICYMI: 5 tips to Boost Your End of Year Email

It may only be early December, but it feels like it’s already the end of the month!  As the year winds down and people’s inboxes fill up with end of year donation email, we’ve scanned and sifted some of the best advice for email writing from three excellent posts. In case you missed them, here’s our top […]

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Best Practices in Digital Analytics: Using Website and Social Media Testing to Optimize for Virality

In recent years, using A/B testing to drive more actions from email campaigns has become a common best practice amongst digital campaigners. But most people haven’t yet cracked the nut on how to use A/B testing to increase a campaign’s virality and reach a wider audience beyond their existing email list. In this interview, Jim Pugh of ShareProgress talks about using testing to increase virality – the topic of his upcoming Netroots Nation training with Angelica Morales.

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10 things to test to make your email program better

Testing, testing, testing! It’s not unusual these days to hear people talk about the importance of testing email campaigns, but what do they really mean? Here are ten things you should consider testing to get more out of your email program.

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The online laboratory: Perfecting your outreach through email testing

Every email list is different, so how do you know what messaging will motivate your supporters the most? What subject lines will grab their attention? Which email layout will get them to click through? Here’s the good news: the answers to those questions are a simple test away.

In this interview Damien Shirley of Chapman Cubine Adams + Hussey talks about email testing – the subject of his upcoming training at Netroots Nation 2014.

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5 Things to Try in 2013 to Boost Online Performance

Happy 2013! It’s a new year and the possibilities for effective online organizing are endless. In the spirit of new beginnings, resolutions, and all of that, here are 5 things you should consider trying this year to boost your online organizing work.

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Case study: The most bang for the blast w/PAN

If you were given the choice of two presents of the same size – one wrapped in sparkling silver paper with a fancy bow, and the other covered in Sunday comics and topped with a bow made from duct tape – which would you choose?

Personally, I’d gravitate toward comics and duct tape, but I don’t assume that everyone shares my preference. Similarly, at PAN, we don’t assume we know which email subject line will most appeal to our online supporters.

This is the point of A/B testing nonprofit email blasts. Subject line testing not only helps you learn more about your list, it can make a big difference in how many viewers actually take action.

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