Winning the Internet

Why donors give

After a great run, the Winning the Internet blog has been retired. However, you can still keep in touch with New Media Mentors here.

A big thanks to our friend Allyson Kapin, principal at the Rad Campaign, blogger in chief at Frogloop.  Her post includes an infographic and description of why donors give money to charity.  Something we all need to know!

A few of the high points:

Of the top five reasons people give, #1 is that they felt a personal or emotional connection.

Of the top channels people donate through, #1 is that they donate when they check out at a grocery store.

And of the biggest US charities people donate to, #1 is the United Way.

A great read and resource – worth the read!

Check it out.


About Liza Pike

I'm the founder of New Media Mentors, a hands on learning program to help non profits use social media and online organizing tools effectively.

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